Management
B-schools are talked about because of the variety of learning it provides to
its students. When a student passes out of a top management institute, he would
have learnt more in those 2 years than his or her previous 5 years. There are
various aspects that a student is exposed to be it non academic activities in
the form of competitions, different interest clubs such as dancing and theatre
or sports. SPJIMR is a pioneer in this field where it believes in ‘learning by
doing’. Here the PGDM students go through different workshops and programs
which help them improve themselves in a holistic fashion. SPJIMR believes in
combining the eastern ethos with the western efficiency. While there are
state-of-the-art well equipped classes teaching the most current and updated
syllabus, there are programs like Abhyudaya and DOCC which makes the students
aware of the societal problems and equip them with skills to tackle them in the
future.
Sports plays an
important part in everyone’s life. There are different lessons that can be
learnt through sports and then can be applied in the business world. Harsha
Bhogle’s ‘The winning way’ is an exceptional book in this regard where he talks
about his ring side experience of cricket and its different aspects –
leadership, team building, attitude and passion – which are very much
synonymous with business in today’s world. SPJIMR also focuses immensely on
sports and has excellent training facilities for the students to nurture their
sporting talent. The annual sports meet known as “SPRINT” is the country’s
second largest management sporting fest and it boasts of organizing different
sporting events during the month of January every year.
Sprint has seen
a participation of more than 20 B-schools last season with a participation of
over 2000 students. No doubt it was a grand success. But to pull this grand
event requires an extensive planning. Interested first year students are
initially screened and put in different categories such as events, sponsorship,
marketing, logistics and creative team. Each team works in co-ordination with
the others for 4 months to execute the 20 different events that take place.
Most of the work is done by the students with periodic guidance given by the
faculty. This helps in increasing their knowledge and skill to manage a big
event such as this.
Over the years
Sprint has had some big corporate associating themselves with Sprint. Some of
the renowned ones are Coca Cola, Tata, Puma, Indian Bank, SportsKeeda, Red Bull
and ONGC. It offers corporate to showcase their brand to the future leader of
this country. This year SPJIMR wants to go one step ahead by attracting 3000
students to the fest. The promotion for the event has already begun as early as
November, 2014 and would have a great outreach to not only the other B-schools
but also the corporates.
~ Gourabdip Ghosh Marketing PGDM 2014
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